Chapter 1:
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It can be tough to get published-or easy
(includes paths to publication)
|
11
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Chapter 2:
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Why is self-publishing so popular now?
|
19
|
Chapter 3:
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Why self-publish?
|
21
|
Chapter 4:
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The changing definition and implications of self-publishing
|
27
|
Chapter 5:
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What do you get for $195, or for nothing?
|
31
|
Chapter 6:
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How much do the free books cost?
|
35
|
Chapter 7:
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How to get the most from your publisher
|
37
|
Chapter 8:
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The worst mistake of authors who use self-publishing companies
|
41
|
Chapter 9:
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Some numbers to think about
|
43
|
Chapter 10:
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What should you write? What shouldn’t you write?
|
47
|
Chapter 11:
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How much should you write?
|
53
|
Chapter 12:
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What should you name your baby?
|
55
|
Chapter 13:
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Marketing your books
|
63
|
Chapter 14:
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Your website
|
77
|
Chapter 15:
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Understanding Print-On-Demand (POD)
|
87
|
Chapter 16:
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What does a self-publishing author have to do?
|
91
|
Chapter 17:
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Building your “self” publishing team
|
93
|
Chapter 18:
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The split-personality self-publishing companies
|
101
|
Chapter 19:
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Starting and running the business
|
105
|
Chapter 20
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How long does it take? How much does it cost?
|
115
|
Chapter 21:
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Prices, discounts, markups
|
119
|
Chapter 22:
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Get real. How many can you sell?
|
125
|
Chapter 23:
|
You don’t really need bookstores
|
129
|
Chapter 24:
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Selling out to a traditional publisher
|
135
|
Chapter 25:
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À la carte overcharging
|
137
|
Chapter 26:
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Buying copies of your own book
|
143
|
Chapter 27:
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Should you allow returns?
|
145
|
Chapter 28:
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Building your book
|
147
|
Chapter 29:
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Writing and editing tips
|
155
|
Chapter 30:
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How good is good enough?
|
161
|
Chapter 31:
|
Designing your book’s covers
|
163
|
Chapter 32:
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What’s an ISBN and do you need one?
|
177
|
Chapter 33:
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Understanding your copyrights
|
181
|
Chapter 34:
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Selling on Amazon is easier than you think it is
|
187
|
Chapter 35:
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Selling your books yourself
|
195
|
Chapter 36:
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eBooks: even greener than POD
|
199
|
Chapter 37:
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Dealing with the Library of Congress
|
217
|
Chapter 38:
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Getting out the news: promotion, publicity, press releases,
and journalism’s dirty little secret
|
221
|
Chapter 39:
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Getting book reviews
|
233
|
Chapter 40:
|
Book blurbs
|
239
|
Chapter 41:
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One vision of the future: the Espresso Book Machine
|
245
|
Chapter 42:
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Bestselling what?
|
247
|
Chapter 43:
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The low standards of PublishAmerica
|
249
|
Chapter 44
|
Can you really write a book with Microsoft Word?
Should you?
|
253
|
Chapter 45:
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What about pictures in your book?
|
271
|
Chapter 46:
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How to make a better book
|
275
|
Chapter 47:
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Getting from a Word doc to a PDF file for printing
|
303
|
Chapter 48:
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Why and how to make your book shorter or longer
|
307
|
Chapter 49:
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Are you a lowly amateur or a near-professional?
|
313
|
Chapter 50:
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Working with Lightning Source
|
321
|
Chapter 51:
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Publishing terminology
|
331
|
| |
Index
|
348
|
| |
About the author
|
356
|
| |
Photo and illustration credits
|
357
|
| |
Author’s last words
|
358
|
| |
Some of his other books
|
359
|
