Self-publishing is part of a general cultural trend — aided by advances in technology and falling costs — to remove middlemen between creative people and their audiences, and to equalize distribution.
There’s also a trend to “micro-ization” in many areas of commerce, including movie theaters, microbreweries, Internet radio and satellite TV.
Even one-person companies can have the image and impact of giant corporations.
Many barriers to communication have been eliminated. Now it can be easy and inexpensive for any creative person to put work before the public. There is no longer a need to get approval from the gatekeepers of traditional media.
Unfortunately, the ease of self-publishing has led to the publishing of many substandard books. Each bad book makes it more difficult for other self-published books to achieve artistic respect and economic success.
This book can help to raise the standard by helping writers to learn from the mistakes of others—even from less-than-perfect big-name publishing companies.
The two authors have many years' experience in writing, editing and publishing. This book is informative, useful, easy to understand, and often funny. It covers writing, formatting, choice of title, cover design, interior design, photography, marketing, publicity, pricing, grammar, spelling, printing and more.
The book includes a "Publishing Hall of Shame" which highlights books that are so pathetically bad that they deserve special notice.
About 300 pages
$15.95 Cover Price
